Ulta Beauty: Your Sister By Choice
Brand Revival
Details
In this case study, my team and I partnered with Ulta Beauty to tackle the challenge of making skincare accessible for newcomers, aiming to build awareness and position healthy skin as the ultimate beauty aspiration. We identified that the overwhelming array of products left many consumers feeling disoriented, especially those new to skincare. Our insight-driven approach involved extensive research and analysis to develop a communication strategy targeting eager learners, positioning Ulta Beauty as the reliable "older sister" in skincare expertise. We crafted a creative campaign incorporating influencer partnerships, experiential events, and cutting-edge AI technologies to personalize the skincare journey, ultimately transforming Ulta Beauty into a trusted guide for beginners seeking to achieve healthy, radiant skin.
In this case study, my team and I partnered with Ulta Beauty to tackle the challenge of making skincare accessible for newcomers, aiming to build awareness and position healthy skin as the ultimate beauty aspiration. We identified that the overwhelming array of products left many consumers feeling disoriented, especially those new to skincare. Our insight-driven approach involved extensive research and analysis to develop a communication strategy targeting eager learners, positioning Ulta Beauty as the reliable "older sister" in skincare expertise. We crafted a creative campaign incorporating influencer partnerships, experiential events, and cutting-edge AI technologies to personalize the skincare journey, ultimately transforming Ulta Beauty into a trusted guide for beginners seeking to achieve healthy, radiant skin.
In this case study, my team and I partnered with Ulta Beauty to tackle the challenge of making skincare accessible for newcomers, aiming to build awareness and position healthy skin as the ultimate beauty aspiration. We identified that the overwhelming array of products left many consumers feeling disoriented, especially those new to skincare. Our insight-driven approach involved extensive research and analysis to develop a communication strategy targeting eager learners, positioning Ulta Beauty as the reliable "older sister" in skincare expertise. We crafted a creative campaign incorporating influencer partnerships, experiential events, and cutting-edge AI technologies to personalize the skincare journey, ultimately transforming Ulta Beauty into a trusted guide for beginners seeking to achieve healthy, radiant skin.
Services
Art Direction
Brand Identity
Year
2025
Credits
Strategy & Research
Eduarda Carneiro
Loreen Anabtazi
Strategy & Research
Eduarda Carneiro
Loreen Anabtazi
Strategy & Research
Eduarda Carneiro
Loreen Anabtazi
Copy
Eduarda Carneiro
Loreen Anabtazi
Copy
Eduarda Carneiro
Loreen Anabtazi
Copy
Eduarda Carneiro
Loreen Anabtazi
Design
Eduarda Carneiro
Maria Cegarra
Jaland Swain
Design
Eduarda Carneiro
Maria Cegarra
Jaland Swain
Design
Eduarda Carneiro
Maria Cegarra
Jaland Swain
Art Direction
Jaland Swain
Art Direction
Jaland Swain
Art Direction
Jaland Swain
Influencer Marketing
Maria Cegarra
Influencer Marketing
Maria Cegarra
Influencer Marketing
Maria Cegarra