Something You Can’t Buy(SYCB): The Introduction.” SYCB is a platform to celebrate black and brown culture through visuals, audio experiences, and activations paired with an inalienable product. This is the introduction that focuses on no matter how much money you have you will never be able to buy the endless amount of Blood, Sweat, and Tears that black creators put into their craft. Broken up into three parts, each video represents those moments where we shed blood, sweat and/or tears for our creative passions.