As Digital Designer, I built custom UI/UX components for on-screen graphic overlays, translating The Home Depot's Kitchen Estimator into clear, intuitive interface elements for video and social content. This included designing estimate builders, materials lists, and AI-assistant interfaces, with close attention to information hierarchy and user-flow logic across multiple social formats (9:16, 1:1, 4:5, 16:9), skills directly transferable to product and UX design work.

I also served as Art Director for the campaign's still photography, collaborating with the photographer and producer to shape shot composition and visual direction for a 25-image asset library covering product, delivery, and technology-in-use moments. I assisted in setting art direction guardrails for casting, wardrobe, and brand equity placement, ensuring consistency across stills. The project strengthened my cross-functional collaboration across brand strategy, UX, and production, reflecting my focus on human-centered design and digital product storytelling.