Home Depot
Retail
Details
I develop strategic campaigns for The Home Depot aimed at connecting with millennial and Gen Z homeowners and renters, driving new customer acquisition, and increasing brand awareness for emerging audiences. Here are a few campaigns I've worked on to achieve this.
I develop strategic campaigns for The Home Depot aimed at connecting with millennial and Gen Z homeowners and renters, driving new customer acquisition, and increasing brand awareness for emerging audiences. Here are a few campaigns I've worked on to achieve this.
I develop strategic campaigns for The Home Depot aimed at connecting with millennial and Gen Z homeowners and renters, driving new customer acquisition, and increasing brand awareness for emerging audiences. Here are a few campaigns I've worked on to achieve this.
Services
Art direction
Digital Design
Year
2024-2024
FY24 Q3 Future Consumer Campaign:
The Ask:
Create a Q3 campaign to support the Future Customers pod's goals of reaching emerging (millennial/gen z) homeowners & renters who have not purchased with THD before in an effort to drive new customer acquisition.
The Objective:
Connect and reach gen-z and millennial audiences. Obtain new customers and increase awareness in this future generation.
FY24 Q3 Future Consumer Campaign:
The Ask:
Create a Q3 campaign to support the Future Customers pod's goals of reaching emerging (millennial/gen z) homeowners & renters who have not purchased with THD before in an effort to drive new customer acquisition.
The Objective:
Connect and reach gen-z and millennial audiences. Obtain new customers and increase awareness in this future generation.
FY24 Q3 Future Consumer Campaign:
The Ask:
Create a Q3 campaign to support the Future Customers pod's goals of reaching emerging (millennial/gen z) homeowners & renters who have not purchased with THD before in an effort to drive new customer acquisition.
The Objective:
Connect and reach gen-z and millennial audiences. Obtain new customers and increase awareness in this future generation.
Credits
Creative Direction
Allison Rose(Art)
Brandon Malcolm(Copy)
Creative Direction
Allison Rose(Art)
Brandon Malcolm(Copy)
Creative Direction
Allison Rose(Art)
Brandon Malcolm(Copy)
Partnership
Isabel Rodriguez
Christina Cilento
Partnership
Isabel Rodriguez
Christina Cilento
Partnership
Isabel Rodriguez
Christina Cilento
Art Direction/Design
Jasmine Brown
Jaland Swain
LaNorris Blutcher
Art Direction/Design
Jasmine Brown
Jaland Swain
LaNorris Blutcher
Art Direction/Design
Jasmine Brown
Jaland Swain
LaNorris Blutcher
Copy
Brandon Malcolm
GC Unit Commercial - Stephen Michael
Copy
Brandon Malcolm
GC Unit Commercial - Stephen Michael
Copy
Brandon Malcolm
GC Unit Commercial - Stephen Michael
Strategy
Philip Mongell
Delaney Robertson
Jonathan Russo
Strategy
Philip Mongell
Delaney Robertson
Jonathan Russo
Strategy
Philip Mongell
Delaney Robertson
Jonathan Russo